Our Journey in Action

In April 2017, our main campaign “KOL W TA3ME“, literally meaning “Eat and Feed Others”, reached audiences across TV, billboards, and social media, spreading a message that went beyond generosity to highlight solidarity and shared humanity. The campaign encouraged people not only enjoy their meals but also to think of those who are less fortunate, turning an everyday action into an opportunity to give and connect with others.

By emphasizing that sharing even a small portion can create a meaningful impact, “KOL W TA3ME” reminded everyone that kindness is both simple and powerful. Families, friends, and communities were invited to participate through donations, volunteering, and social media engagement, reinforcing the idea that collective effort can bring tangible relief to vulnerable families across Lebanon.